Join host Bronson Hill and co-host Nate Hambrick, author of The 18 Laws of Leverage, on the Mailbox Money Show for an episode with Emily Cassel, host of Like Nobody’s Business podcast and founder of Woman Up. Emily, a leadership coach for women, shares her journey from psychology and sustainable food systems to building a thriving coaching business since 2014. Discover her Infinite Upward Spiral framework for exponential growth, emphasizing mindset, passion, and surrounding yourself with high performers.
Learn how to overcome societal pressures, untangle self-worth from wealth, and pursue what truly excites you. Emily discusses the power of masterminds, standing on the shoulders of giants, and embracing an infinite game mindset to avoid mediocrity.
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Full Transcript:
Bronson Hill: Welcome to the Mailbox Money Show. I am your host, Bronson Hill. I’m really excited to be here today.
I’ve got my co-host in the studio, Nate Hambrick, the author of The 18 Laws of Leverage. Nate, we’re going to talk today about creating your future. I know you’re someone who has really created a bright future for yourself, for your family.
What’s something that lately you’ve been looking at in terms of this topic?
Nate Hambrick: Yeah, so actually last week I attended an event for Ryan Pineda. Got to hang out with Ryan and Taylor Welsh and a whole bunch of other entrepreneurs. And the thing that really struck me is. I’m going to say all of them live life on their own terms. They all have businesses that are conducive to who they are as a person.
And so Taylor’s business looks completely different than Ryan Pineda’s, who looks completely different from X, Y, and Z. But just creating not just a beautiful life and a wonderful life for other people looking from the outside in. But creating the life that you actually want. And I’ll speak for myself here. I’m sure other people do the same thing, but a lot of times I create goals.
I create a life that I think is something that people would look up to. And then I have to pause and say, is this actually what I want? I’m amazed at how often it’s not.
And so anyway, this is going to be a phenomenal chat and a wonderful show.
Bronson Hill: Yeah, it’s going to be great. We’ve got in the studio today, we’ve got Emily Castle, who hosts the Like Nobody’s Business podcast. I was just on there recently.
She’s an amazing woman, a young woman who’s achieved a lot. Both on the entrepreneurship side as well as in coaching. Coaches a lot of young women and just really, she has this concept called the infinite upward spiral. Which I think is really fascinating. But how do you develop yourself as a leader or in your business? And again, I think that’s what we all want.
We all want to be a better version of ourselves. Tomorrow or a year from now that we are right now. So, Emily, welcome. How are you today?
So good to have you here in the studio.
Emily Cassel: Hi, it’s great to be here with you guys. Thanks for having me.
Bronson Hill: Yeah, awesome. It looks like you’re just in a very peaceful place there. It looks like better homes in your community or something.
Emily Cassel: Or actually, it’s funny you say that we’re staging our home. So like my office shifted since you were on my podcast, I was like in a different orientation. So this is the staged version.
Bronson Hill: Yeah, it looks like it looks like.. Yeah, yeah. And what area you went again?
Where do you live?
Emily Cassel: Charleston, South Carolina.
Bronson Hill: Okay. So yeah, charming house in Charleston. If somebody’s interested.
So give us a little bit of your background. We’re just talking. I was saying, Oh, did you come from corporate?
And you’re like, no, I was like, I think actually not come from corporate. So, you came from like an approach to get into coaching. Which a lot of people I know would love to be coaching others. But how did you start that? And what was your inspiration to do that?
Emily Cassel: Oh, yeah. So I always like to say, I have a really weird story because usually people go the other way. And I was like, I looked at corporate and I was like, yeah, no, never.
Actually, that’s fine. I can stay there.
Bronson Hill: We’re okay with that. We’re okay. We’re okay with corporate can kill your soul.
So it’s good.
Emily Cassel: Yeah, it can. And you know what? There have been, I’ve been thinking a lot about this lately because corporate has shifted so much.
So I don’t, I think at the time, right? We were looking at a corporate landscape that required business casual and commuting. And a very different climate than what’s available today for more hybrid work. Work from home, fully remote, those kinds of things. So I’ll caveat it with that, but things are changing in a, in a good direction.
But when I, so my background is in psychology, marketing, and sustainable food systems. I went to an all women’s college undergrad. And I always had a sense that I wanted to start my own business and work for myself.
My mom had started, her own professional cleaning and organizing business. Sort of out of necessity when I was about 15. So I helped her. I was like with her throughout that time.
And she was also a woman who, was part of like an MLM model. Like she was selling Mary Kay and it was like this slog. And I was with her at some of those professional development events and things as like a young, young girl.
I had a front row seat to some of the downfalls and the challenges. And the perks as well of all of those different models. What I saw and what I felt then translating that into my experience at an all women’s college. And really studying, focusing on positive psychology specifically. Is that a lot of women kind of get into business in a way that it’s about lifestyle. It’s about just trying to scrape by. Or just trying to contribute a little bit to the family bucket.
And what I was really curious about is what’s the difference between women who really like go for it. And have like a legitimate business, not because they’re trying to be a girl boss. But just because they’re a boss, like it’s not, it’s not gendered. It’s just like, she’s a bad-ass, you know?
And she sees herself as like a millionaire in the making and she’s going for it. Or she’s trying to build a unicorn company and get funded or whatever it is. There’s so much in the positive psychology fields that kind of indicates a lot of those qualities. Or characteristics that we can measure and operationalize, what actually makes the difference and what sets high performers apart.
And so that was kind of fascinating to me. And I quickly realized once I had experienced the positive psychology elective within my major. That I was like, this is what I want to do. I was like searching and trying to figure it out.
And I knew that the applied version of that was coaching. My professor, thankfully at the time, was like, you shouldn’t really do this three, two program. And get a master’s in counseling, if this is the work you want to do, just do it. Become a coach.
And I was like, all right, well, I’m 19, 20. I don’t know what any of that means at this point. My plan was to be in school for five years.
Now I’m going to be in school for three years, graduate a year early. Like it was, it was a crazy period, but I really, I think I really just trusted myself. I was delusional and didn’t know what I didn’t yet know.
And I think I still try to bring that approach to things. And I’m like, but why not? Like, why isn’t it possible?
Or I’ll figure it out, you know? And so that’s my sort of background. I worked in a small magazine publishing company for a while while I self-funded my coach certification.
And then I started my business and left that full time and have been full time ever since 2014. So things have evolved a lot. Like I started just as a personal brand. Then I sort of built this movement and community of women through my brand woman up at this point.
And we’re about three years in to that.
Bronson Hill: Amazing. I love it. And I just, I’m excited to see where else you’re going to create it. To me, it’s amazing.
And I talk about this a lot on this show. This is the mailbox money show talking about wealth. We’ve talked a lot about different asset classes people invest in. But we’ve done a lot of mindset stuff.
And I think that one of the things I love around about it. Is that almost every single person that is successful, that has achieved financial freedom, that has created a business. That has done something really hard, some big life, bucket list kind of thing. It’s that they are a mindset person. They spend a lot of time and work.
And so positive psychology, it works, right? It changes the way you see yourself. It changes the way you see what’s possible.
And I wanted to ask you Nate, when it comes to the laws of leverage, positive psychology. Talk about how that fits in with how you’ve seen people leverage themselves to be more successful.
Nate Hambrick: Yeah, I think, honestly, one of the laws of leverage is stand on the shoulders of giants. And to your point, Emily, we don’t know what’s possible. And one of the most, I’ll speak for myself.
One of the most motivating things in life for me is meeting somebody less talented, less hardworking. Just an average Joe, who’s absolutely crushing me in every other aspect of their life. And then you realize, oh, wait, they know something I don’t. That is just a beautiful place to be in.
And so, as far as the laws of leverage are concerned, I’m a firm believer that mentors and reading books is for most people. It’s their ticket into the life that they want, right? The most successful people on planet earth wrote and condensed all of their best findings into a book. You can buy for $10 to $15. Why would you not read that?
And, I remember the miracle morning was the book that unlocked that for me. I think before that book, I was reading one or two self-help books a year, read the miracle morning and how Elrod sold me on the fact I needed to read more. And so since then I’ve read a minimum of 60 self-help books a year.
So over one a week, and it has radically increased my income and radically improved the life that I have. Cause it’s not just about income. It’s about the life that you build on this, on the backend of that.
And so I was actually going to ask you, Emily, how did you actually get there though, because everyone wants to be a successful entrepreneur. Do people actually do it? So give us like some tangible steps.
Like, how did you actually get to where you’re at?
Emily Cassel: Great question. So yeah, I think from day one, I realized that there was a lot that I didn’t know and that having support in my corner was going to be the like coefficient of change, right? Like knowing that having the wisdom, I think, to know that you don’t know everything and then filling those gaps in advance proactively to know that I’m going to create the conditions for myself to be successful, exactly how it’s kind of an emergent process, right?
In the moment it, every step you take reveals the next step, but I felt like I really needed to be planted in a space where I felt supported. So that looked like masterminds, investing in masterminds, getting in the room, having experiences, not being afraid to like show up to something and not be transactional about it. But just say like, this is who I want to be is a person who goes to this thing or is part of this group or is part of this thing or reads these books or does this. And so shifting my identity and then also having the idea, the awareness to know there’s so much that I don’t know that I will learn.
And so creating like a little, almost like a little fertile ecosystem for myself to grow and evolve within and then to grow out of to the point that I would need to adjust and expand beyond those, those initial borders. I know that’s not super specific, but mastermind investments, coaching, like really getting in the right spaces because that healthy peer pressure will do so much for you and, and like lifts the floor so you can shatter the ceiling so much easier. Anything you’re trying to do, right?
If you’re trying to get strong and work out, you join a gym, right? Like you get around other people who are trying to move in the same direction and that collective momentum is so much, it is so much, it’s such a leg up from trying to do all of that effort on your own to get to a place where you can actually just show up.
Bronson Hill: This has been one of the biggest things. Yeah. I think it’s one of the biggest things for me too is getting in the room, right?
Getting in the room with amazing people, because there’s that quote and you know, it’s funny. I find the same quotes, like I keep repeating them because they really work. They’re so true.
It’s like, you’re the average of the five people you spend the most time with, like you want to grow an area of health or wealth or spirituality or finances or business. Like it all is like, you got to get around people that are 10 X, 100 X of where you’re at. I’m sure you’ve had some great mentors in your life that have really helped you along.
You had that teacher or professor that was really instrumental. So, Hey, just free all this like stuff in between, just go straight into it, which is great. Like, I wish we all got that kind of advice, right?
It’s a hack and then, but like they’re after thoughts. I’ve been in rooms sometimes where like people, somebody in a room with like the average net worth is like 50 to 100 million and it’s like their after thoughts are like, Oh my gosh, I should totally like, I didn’t even think about that. You know, this is just things are people that are wildly successful.
So I guess for you, how do you approach like mentorship or coaching for yourself? Like from a personal level, do you, do you always pay for it? Like when it’s a coaching, because I think masterminds usually pay for it to be in the room for being around the people.
Sometimes there’s a coaching element, sometimes not. But like, and do you run a mastermind as well? Don’t you run a mastermind as well?
So like, can you talk about like, how did, how do people like, I guess, what’s the difference between like masterminds and getting coaching and do you, do you get coaching or do you like, like, I guess, how do you balance that out? I want it from a growth perspective.
Emily Cassel: I’m not sure that I’ve ever not had coaching or been part of a mastermind since I started my business 11 years ago. Like I’m pretty sure that that’s been something I’m like trying to think, is there a period of time where there was a lapse, but I don’t think there was. Um, and that’s just the honest truth because you’re creating a culture, especially when you’re working solo and when you’re working from home, you have to create a culture for your work environment, right?
And for yourself otherwise, and you want that to be like a learning culture and a growth oriented culture. Um, so I think about that as always having that investment. I think of it like an insurance policy on my vision if I’m not going to, you know, like if I mean what I say, I better be willing to, to back it up with some capital and some awareness that like, I don’t know how to get there or else I’d already be there.
So like help, right? And humbling yourself to receive support, I think is huge for both men and women. I think we live in a world and a society that really values this illusion of independence and feeds that illusion that we’re supposed to be able to figure it out on our own.
But that’s actually like the dumbest thing you can try to do because it’s a complete waste of energy, as Nate said, stand on the shoulders of giants. Why would you, why would you start and like reinvent everything if there are little, you know, not that there are real shortcuts, but there are things that it’s like, oh, if you operate like this, you’re already ahead. You know, like, okay, cool noted.
And so I think about it, like also the coaching space, the coaching industry, masterminds, everybody has their own version of that and everybody runs it differently. So I think that’s the hardest thing as someone who leads masterminds for the last probably 10 years. Um, and, and really I bring a lot of care and intentionality to the way that I hold my spaces and the way that transformation happens throughout and where each person is as they enter the space.
And so there’s a level of facilitation and space holding and intentionality that I think has to be there for real results and real change that’s sustainable to occur. But there’s a lot now, everybody wants to have a mastermind. Everybody wants to lead a thing.
And it’s like, okay, yeah, there’s actually a skill set here that is a little bit different than just being a great coach. There’s also the, the space holding of a group and really ensuring that that the, the values and the vision of that space come through in the facilitation of it.
Nate Hambrick: So, so true. And you actually brought up a good point earlier when you were talking about, you know, paying the money for the mastermind. Like if I believe it, I’ll pay for it.
And you know, the old adage that people who pay pay attention and as funny as it sounds, sometimes writing the five or 10 or $15,000 check is the difference between you actually doing the thing you said you were going to do. And I know, you know, for myself, there are so many instances, maybe the only reason I got it done in the timeline I got it done was because I put money on the line. It can be a really powerful motivator.
And so in that line of thinking, I was going to ask you, Emily, what are some of the ways that you’ve noticed for yourself and for people that you coach, ways that people can speed up their growth, right? Cause we all know people that are growing slowly and steadily, but they’re not going very fast. And then you meet some people where they’re reinventing themselves every 90 days and their business is exploding.
They’re growing as a person. What do you feel like are those catalysts or just practical tips that you’ve learned in coaching people that help people speed up that growth?
Emily Cassel: Oh, I love this question. I think there is like, we, Bronson mentioned my infinite upward spiral framework and approach. And that’s kind of the way, right?
It’s like that gaining traction and momentum that is self-sustaining and compounding over time leads to exponential growth that’s much faster and bigger than incremental growth over time. And there’s nothing wrong with an incremental growth approach. Like for some people, that’s actually what they want and what success means to them and what they have capacity for and all of that.
But if you do want to speed it up or accelerate it. I think there are a couple of things you can do. The first is you can really start seeing. You have to shift your perspective into one that is more of an infinite game.
And we all probably have read this book, the Simon Sinek, the infinite game, but it really is like growth, business, success, love, all of these things are infinite games. And it ultimately is like you against you every day and you against, I don’t know, you with life in partnership with life. That relationship is, is infinite and ongoing, right? There’s no end point where it’s like, I will have achieved love or I will have achieved business, right?
It’s like, no, I will have achieved leadership. No, you become deeper levels or higher levels or more expansive versions of that experience over time. You cultivate that.
And so I think taking an infinite approach in terms of mindset and perspective and knowing that there’s no linear destination, everything’s non-linear, it’s going to change, not getting too attached to exactly the outcome or exactly how, and really focusing on the process, the experience, the journey, it sounds trite, but it’s so true because that’s where all the learning happens. That’s where the growth actually is. And if you’re constantly popping out of that and trying to avoid it or get through it or get over it or under it or whatever, you’re not actually capturing and receiving what is right in front of you, right?
You’re trying to like future trip or you’re like worried about the past, but you’re not fully present. And I think that’s where all the learning and evolution and growth happens. That’s where you become the next version of yourself is in this moment.
And so we have to be paying attention to that. We have to be taking an infinite approach. Also, as we said, getting in a room of people who are moving in the same direction, attempting to do the same thing.
And there’s a distinction here where it’s you’re not getting into an echo chamber or a silo. You’re getting into a space that hopefully has diversity of perspective, insight, industry, something that or different backgrounds or something that adds this blend of what creativity and expression or something different that you can’t bring to yourself every single day, that is helping you to innovate and reinvent yourself and disrupt yourself and whatever it is that you’re working on or building or moving toward. So it’s an important distinction to not have an echo chamber or an industry silo, but to actually have that collision point where growth and innovation can happen. A lot of spaces I’ve found when it’s very niche or very industry specific or very whatever.
And people are just doing that. It’s like playing one note again and again and again, and then wondering, why is there no harmony in this song? It’s not very catchy.
You need to play a different note. We need to have new ideas introduced. Need to cross-pollinate.
We can’t just sit in what becomes now a comfort zone, even though it looks like a growth edge, because maybe you’re paying money or you’re getting on a plane or whatever. But the reality is you’re if you’re in the same room and you’re the smartest person in the room, you’re in the wrong room, like you need to disrupt yourself and constantly think about like, what’s that edge? What’s that opportunity to disrupt before I have to.
So proactive, not reactive disruption of self and creation of business, leadership, whatever it is that when you talk about disruption, I think that’s awesome is obviously putting in yourself in situations.
Bronson Hill: Where you’re not the smartest person in the room. We talk a lot about wealth on this show, and I would love to know from mindset perspective, I’m writing my second book now called Rich Brain, how the wealthy changed their brain to change their bank account. And we talked about that on your show. And but what are some of the like kind of the blocks that you see from a mindset perspective people have in regards to wealth, whether it’s investing or taking their business to the 10 X type of level?
What is me getting in the way of me when it comes to that?
Emily Cassel: Hmm. I think for me, and again, the people that I work with are women. So for women, specifically, it’s a lot of self worth tied up in money and a lot of self and not even just self, because I don’t want to say this in a way that that blames a woman for a societal, systemic, centuries long conditioning process, you know, like, it’s not a personal failure to feel like you are an imposter in a world that was built to make you feel like an imposter in spaces where you aren’t supposed to be. Right. So we’ll say that.
I think it’s I think that the the biggest things with money are that kind of is like blaming yourself for a systemic thing. And instead and not using that as an excuse to not make money or to sit down and go be, you know, a tradwife, if that’s not what you actually want to be. But I think there is this this feeling of worthiness or deserving or what I’m supposed to do or what my cultural conditioning says or becoming too powerful or too much or too wealthy if I’m a heterosexual woman, at least right.
Like, what if I, you know, this box that I’m in is pretty comfortable. And so if I step out of it at all, how’s that going to change the dynamic in my relationship, in my marriage? Am I going to my husband going to feel emasculated if I start making a million dollars a year or something?
Or I’m afraid to outgrow my partner or the people or friends or relation. Women are very relational. And I think that that’s our strength and genius in so many ways.
Where it can start to work against us is when it comes to money, because we start to get all of that stuff gets all messy and murky. And we start to have our like, value and worthiness and money and love and all of these things like tied up together and it becomes very confusing to pull it all apart and see clearly. To make moves that are really self honoring and that move us closer to the vision and fill that gap and collapse the distance. So I think there’s, there’s a lot of that like inner deep work around what does womanhood mean to me and what does it mean to be a powerful woman in the world?
And what does it mean to be wealthy as a woman? And what, what are the other layers of that that may be subconsciously are self sabotaging me from actually doing it or creating it or receiving it or being open to it or even expanding my vision to the place where I can see myself as a millionaire in the making or that I am building a unicorn company or I’m sitting on a gold mine and not just think of it as like my little business because most people will ask you like, Oh, how’s that little side hustle or how are you still doing your business?
Emily Cassel: And it’s like, you mean the one that’s paid my bills for the last decade? Yeah.
Bronson I know.
Emily Cassel: Yes.
Nate Hambrick: And I wish on that note, like I wish women were the only ones that felt the societal pressures. And unfortunately we all deal with that. I’ll speak for myself.
Bronson Hill: …all the time. Yeah.
Nate Hambrick: I shoot myself all the time where I tell myself what I could be doing. And it’s funny how often I’m going to say the majority of the time, although I’m kind of making this up as I go, the majority of the time when there is some sort of societal expectation, from friends, from family, et cetera. Those are always pushing me towards things I don’t actually want, but think that I should have. And as simple as it sounds, one of the greatest victories I’ve had in my life many years ago is just asking myself, Nate, what do you actually want?
The answers often surprise me as far as I verbalize things that I’m not pursuing. Then it gives you a, you have to be a little bit honest with yourself and decide to go a different route. And so I think it’s really cool that you help people overcome those expectations.
Cause more often than not, they lead to mediocrity and lead to stuff that we don’t actually want. And so, with that, I was going to ask you, Emily, how do you view passion? How does passion work its way into everything that you do?
Cause it sounds like just from hearing you talk, first of all, I’m getting fired up. So I know you’re a passionate person. For the people that you coach and for yourself, is that a priority when you decide, or you help people decide what to pursue and whatnot, or what’s the framework you use to help people live the life that they actually want?
Emily Cassel: I think passion is both an indicator of what makes you feel more alive and what therefore is like the right thing for you to pursue. And also, I think people are afraid of passion sometimes, right? It’s like, oh, that’s a little dangerous.
Or maybe that’s, I don’t know if that’s, I agree with you.
Nate Hambrick: Why is that? I actually agree with you.
Emily Cassel: I don’t know. It feels very forbidden to feel like actually in love with what you’re doing, you know? I think we have this idea and it’s, it’s so deeply layered, right?
But it’s cultural. It’s like our idea of work. It’s, who knows why? There are many, many layers.
We could talk about that for 10 days, but, yeah, it is. It’s this, this idea that like, it is a good indication of where you should go next and what you should pursue, because I used to have this magnet on my fridge that said something like, I don’t remember who the person was that this quote was from, but it was like lukewarm, not good. White, hot and passionate.
Great. Lukewarm, not interested. Like if you’re not feeling anything about what you’re doing, if you’re neutral, that’s concerning to me.
If you don’t actually care enough, you don’t have enough fuel source in the tank to be able to sustain what it’s going to take to actually bring that thing to life, you know. I think the passion is the indicator and the fuel source. And I think sometimes we go through phases and cycles, of course, where we’re like, this is a slog and I hate this part, but also like usually we can channel that passion and find it again.
I think that’s really our work as entrepreneurs and leaders is to, to tend to that flame. And sometimes it’s going to be a little flicker and sometimes it’s going to be like a huge bonfire, but and anywhere in between, but we cycle through when we feel really excited about something. But I think if you’re in the early stages of something, you want to feel that sense of passion and you want to feel that tied to something that’s bigger than you, not just like, I like this, but this is what something that the world actually needs.
This is how this connects. This is what’s in it for everyone who I serve, not just I enjoy doing this thing in my own little bubble, but like when that idea hits the market or when that concept touches someone’s life, what does that do? What’s the ripple effect?
What’s the impact of that? And if that isn’t big enough and you’re not actually passionate about the impact, the mission, the way it gets done, I think there’s an opportunity to either reinvent or change course, because you’ve got to have that fuel source and that, that energy.
Bronson Hill: Yeah. So I think that, this is a big problem in our society, right? People are doing, most people don’t like their jobs 60, 70% of people are not engaged at work.
And we’re doing what we have to do and not what we want to do. We just had an interview recently with a guy talking about like, you sometimes you have to do what you have to do. You don’t need to do survival, but you, oh, you try to carve out the space where you can start investing in yourself.
You start going to master may start doing these things that you can do if you’re able to do. But I think, you know, for a lot of people, I think they, they have these goals and then they get what they want. And then they realize they really weren’t passionate about it at all, right?
Like a lot of it’s around money, right? Oh, I just want the money because it’s the money and I can live how I want. I can travel whatever.
Well, travel is great. And I travel a lot, but I like travel is kind of empty. Like you travel for a while, you travel for a week.
It’s great. You travel for a month, two months. It’s like, what’s, there’s no purpose in it.
What’s the, what’s, what’s actually there, right? So what do you say to people like discovering that, that like are in that where they’re like, Oh, I’m not sure what I want. I think I want this.
And when it’s time to reexamine that and say, Hey, what really do I want and what really is important to actually make a difference in the world?
Emily Cassel: Gosh, I think that’s, it’s, it’s the big question, right? Like if we could answer that simply, so many things would be, I think it’s, it’s really knowing yourself, right? It’s knowing like the having a deeply intimate relationship with yourself and what you really want, what you love, what you’re great at, what your strengths and skills are, what kind of impact do you want to have in the world in this one wild and precious life, right?
And also increasing exposure if you’re not sure, or if you’re in a phase where you’re like, Oh, that it, that wasn’t it for me. Like I needed something new where you’re actually exposing yourself to things that might spark that for you. Like you have to, again, create that fertile environment, that fertile ecosystem for yourself to be able to be exposed to new things, to have an opportunity to actually feel that again.
Sometimes we get so caught in these routines and like, we’re always constantly like, Oh, I just need to do, my five hour morning ritual and go to the gym and then my whole life will be perfect. And it’s like, you know, like some of these things, it’s like, what you wake up at five and then you’re doing your thing for five hours. And he’s like, what is that what you’re passionate about?
Because maybe what you’re passionate about is routine and like health. But if not, maybe that’s taken up a lot of space where you could be exploring other things. And it’s not that you’re not doing things that are good for you or healthy.
But like, if you’re, again, you’re playing the same note, it’s not very interesting. You’re not giving yourself exposure to be able to have like new ideas and things come in.
Bronson Hill: That’s like those Instagram reels where the guy gets up at 5am and it’s like, puts his face in a bucket of ice. Then he does this and he goes, it’s like, it’s like not even real. It’s like people are in love with this image of like, who’s got time to first of all, do this and film it and stuff.
Emily Cassel: Exactly. And he was doing it every day. Like, what a scam. Maybe you are, but if you are like, I’m sorry, I don’t want anything to do with like, you know, my friends and I would joke, I’m married.
But when we were dating, it would be like, yeah, you don’t actually want to date the guy who like only eats chicken and rice and a sweet potato and broccoli. Like that is boring. After a week, that is boring.
Like it’s a good meal, but when you have it every day of your life, it doesn’t really feel exciting. Is that the point of life? So you can have like a bigger bicep. Who cares?
Nate Hambrick: Variety really is the spice of life. And I think we’re so as entrepreneurs, we’re so gosh, darn lucky that our jobs and life is our playground. Right.
And I know so many people, let me know if you can relate to this Emily, but I know so many people who don’t necessarily completely hate their job, but they don’t love it. They go through life just from one boring thing to the next boring thing in the next boring thing. I just think there’s so much more to life than that.
But I’m always amazed when you meet someone who they don’t even realize that the world is their oyster and they can go do things that they love. And so I’m curious with all the people that you coach and all that, when you meet somebody who’s done the nine, the boring nine to five forever, they don’t really have that excitement for life anymore. How do you how do you ignite that spark?
Like you just go give them a swift kick in the pants to go to the next Tony Robbins event. Do you like, how do you get people to realize that there’s so much more they could be doing that they’d actually love?
Emily Cassel: I think honestly, the answer to that is really simple. And it’s you be the embodiment of something different.
Nate Hambrick: Oh, good point.
Emily Cassel: And people, people, you know, it either triggers the shit out of them and they run in the opposite direction and they’d want nothing to do with you. And they’re like, I hate this person. Or there’s something in them that says, wait a minute, if she can do that, or if he can do that, or if they can do that, or whatever, maybe they’ve broken this mold, they’ve broken my brain, my frame in my mind of what’s possible.
Huh? So you’re going to have some people who lean into that and are curious and are like, okay, show me how, what are you doing differently? What’s happening here?
I want to understand. I want that too. And then you’re also going to repel people who are like triggered by the fact that you are breaking the mold and breaking the frame because it’s a house of cards that if you pull one out, and if that’s true, if that’s possible, well, then my whole, the rest of my whole life is constructed on a foundation of sand.
Right? So I think there’s, I was just talking to a friend about that today of like being someone who is passionate or intense or whatever it like has that polarizing effect. And that’s just part of it.
I think there’s no way around that.
Bronson Hill: It’s said that if half the people in the world absolutely love you, and half the people absolutely hate you, you’ll be wildly successful. And we see that in politics, we see that in, you know, celebrities, all kinds of things, people are very polarizing. And so, but, you know, if we’re in the middle, I think kind of going to your point of like, be passionate about something like like or hate or you just get around something that fires you up and it will really help you.
Emily, this is incredible. I love talking about this and I love, especially I know you work with a lot of women and I just love the work you’re doing with women for the women in our lives for to talk a lot about my daughter and just being able to try to, you know, support her or really kind of help in those ways. I wanted to ask you, how can people follow you, hear about your show, reach out to you if they want to inquire on coaching, just some of things you’re doing, how can they connect with you?
Emily Cassel: Yeah, thank you. Well, you can always find me on Instagram @Emilyinyourbusiness is my Instagram.
Bronson Hill: Is my business? Yeah.
So that’s probably the best way and everything else is kind of linked there that you can find things or dig into the podcast podcast is anywhere you listen to podcasts. So just search for Like Nobody’s Business.
Bronson Hill: Awesome. Awesome. We really appreciate you being here at The Mailbox Money Show.
Super excited to stay connected to you and hear about what you’re creating and just even congrats on the success and we’ll look forward to connecting again soon with you.
Emily Cassel: Thank you as well. Thanks for having me.
Bronson Hill: Thanks so much. All right. So another great interview, the mailbox money show.
Again, we talk a lot about mindset because it really is the difference between you getting to your goals and you not getting your goals. I would say it’s consistent with what Tony Robbins said that 80% of my success has come from just simply being in a different place in my mind, you know, not being in self-sabotaging behavior is not procrastinating or, or doing things that actually limit myself when I go in a room myself taught being negative. Those are huge, huge things.
Nate, what were some takeaways from you from this interview?
Nate Hambrick: I mean, a lot of good stuff. One of the simple things she talked about right out of the gates is just getting into rooms with the right people. And that’s something I take for granted because I am in a lot of masterminds.
I probably do 14 conferences a year. And so I rub shoulders with a lot of influential people and forget the influential part, a lot of people that are doing amazing things with their lives. When you meet those people and have just regular conversations with them, it leads you to change the way that you behave in the way that you act on a daily basis.
And so I take that for granted because I’ve just all, I’ve done that for years and years and years. So, that was a great reminder for friends and even people just listening to the show on the importance of putting yourself in circles where people are doing the things you want to be doing.
Bronson Hill: Awesome, man. I love it. We’re getting ready to get out to, you’re going to be coming out to California here for the Wealth Forum, which we put together our own mastermind.
And we’re actually creating a version of the group. That’s a starter pack. It’s a free group.
So if you send me an email at [email protected], I can send you some information on that where there’s a free version of it. There’s some free networking online. And then we talk about some of the other stuff that we have, or there’s ways to join some of these interviews that we’re doing live, as well as doing the live events where we’ll have 20 to 30 high net worth people in a room on some amazing speakers.
And just really, it’s those are the places that make you better. I’m a better person because I’ve done some of these masterminds and made some connections, had some business partnerships, and I’ve literally made millions of dollars just from simply being in rooms with amazing people. So I appreciate you being here, Nate.
Thank you to our audience for being here. You make what really makes this a great time is really getting and knowing that we’re impacting people and that, you know, if you have specific guests you want me to want us to interview, let us know, because we are always looking for great guests to be on the show. Mailbox money dedicated to passive income, the mindsets around it.
And we’ll look forward to seeing you on the next episode of the Mailbox Money show.
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