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Passive Investing

Compete Against Private Equity, or Invest Alongside It? 

“The big money is not in the buying and selling, but in the waiting.”

— Charlie Munger

Private equity real estate is buying up categories most people never think about.

Have you noticed how much of the storage industry, the mobile home park business, and the apartment world is suddenly owned by names you’ve never heard of?

That’s not a coincidence.

Maybe you haven’t been paying attention to it, but it’s happening.

Private equity now manages trillions of dollars in private capital worldwide.

It’s happening at a scale most people don’t realize, and it’s happening quietly behind the scenes.

The Government Accountability Office studied institutional ownership across six major metro areas.

I’ve spoken with over 2,500 investors individually, and almost none of them know how big this shift has been in certain asset classes.

We’re going to break it down in three simple steps.

1. The Private Equity Real Estate Trend Is Real

This is an actual trend, not a quarter-to-quarter trade.

Institutional capital, big funds, and private equity firms have been aggressively buying single family homes, self-storage facilities, mobile home parks, and other real estate assets.

This is deliberate, long-term capital deployment.

And in some categories, the numbers are startling.

In 2020 and 2021, institutional investors accounted for 23% of all manufactured home park purchases.

That was up from 13% just a few years earlier.

One tracker now follows which private equity firms own which parks across the country.

Storage went the same direction.

A single pending merger in that space is valued at over ten billion dollars.

Think about that for a minute.

These aren’t glamorous assets.

Nobody is putting a mobile home park on a magazine cover.

And that’s exactly the point.

Now, the single family side of this is starting to change.

Congress passed new limits on institutional purchases of single-family homes.

Some of the biggest holders have actually started listing homes for sale in response.

There’s also been Senate scrutiny of corporate mobile home park owners.

So the rules are shifting.

But the underlying appetite for these asset classes isn’t going anywhere.

2. Why Private Equity Real Estate Chases Boring Cash Flow

Why are they doing this so aggressively?

Recurring income.

Rent and storage fees are far more stable than a lot of what happens in the public markets.

It doesn’t swing wildly on a headline or an earnings call.

It just gets paid, month after month, by real people who need housing and real storage.

Real assets also act as a hedge against inflation for these massive pools of capital.

Rental income tends to reset upward when prices rise.

Research out of Wharton digs into which property types actually deliver that protection and which ones don’t.

The analysis generally lands in the same place: leases reprice, and cash flow follows.

And because these funds operate at scale, they capture efficiencies an individual owner simply can’t.

Better financing.

Centralized management.

Better vendor terms.

Cost savings across hundreds or thousands of units at once.

In other words, the smartest and most well-capitalized investors in the world looked at housing, storage, and mobile home parks and decided this is where they want to park serious money for the long haul.

Now, I want to be fair about the headlines here.

The “Wall Street owns all the housing” version of this story gets overstated constantly.

Their share of the total single-family stock is smaller than most people assume.

Independent analysts put large institutional ownership at roughly one to three percent nationally.

So the story isn’t that they own everything.

The story is where they’re concentrating and why.

I’ve sat across from people who manage billions of dollars.

When you ask them why they like these particular asset classes, the answer is almost boringly consistent.

Durable demand.

Real income.

Inflation protection.

It’s not exciting.

They say great investing should be like watching paint dry.

Well, that’s what this is.

3. How to Invest in Private Equity Real Estate Alongside Them

Now, the third point, and what this actually means for you.

You probably don’t have billions of dollars.

Maybe you do, but probably not.

Here’s the good news.

You don’t have to compete against this trend as an individual retail buyer bidding against a fund with unlimited capital for the same house.

You can get on the same side of the trade.

How?

Syndications and funds.

We run funds like this.

They let individual investors, not just institutions, access the same category of assets these massive players are buying.

You’re not going head to head with private equity for one property.

You’re invested alongside operators who are building portfolios.

We’ve done this in mobile home parks.

We’ve done it in self-storage.

We’ve done different things over the years in multifamily.

Now, when I was first starting, I heard the word syndication and thought, what does that even mean?

Is that like a crime syndicate?

Ha!

A syndication is simply a way to pool money together from different investors.

We go buy a big asset, a multi-million dollar project, and it produces cash flow and tax benefits.

Legally, most of these are private placements structured under SEC Regulation D.

Private real estate can deliver income and diversification a public portfolio can’t.

If you want the honest data on who’s actually buying what, Local Housing Solutions has a clear breakdown.

And the window on this is shifting, not closing.

Institutional single-family purchases have pulled back sharply since 2022.

That’s a change in where the money goes, not whether it goes.

When institutional money moves into an asset class this aggressively, it pushes prices and competition up over time for anyone trying to buy the traditional way.

So the real question isn’t whether private equity keeps buying these assets.

It’s going to find a way.

The question is whether you spend the next decade competing against that capital or standing on the same side of it.

And that comes down to finding the right partner.

I’ve talked with Paul Moore about how to vet operators and deals in this market.

Some of the best risk-adjusted opportunities right now are actually in debt funds and private credit.

The point is to be passive in the deal and let the asset do the work.


The Closing Block

Now I want to hear from you!

Which asset class interests you more right now: storage, mobile home parks, or multifamily?

What’s held you back from investing alongside institutional capital instead of against it?

Let us know in the comments below and let’s start a conversation.

Before you leave, make sure to check out our special report about investing. It compares the stock market to real estate, and it also includes how the pandemic affects your investment future.

If you are interested in investing with us, we are happy to answer any questions that you may have. Join our investment club today and we will be in touch.

Disclaimer: I am not your investment advisor. This is for educational purposes only. I am not giving specific advice on what you can do. I am simply giving my opinions.

Bronson Hill

Bronson used to work as a consultant for a medical device company but switched to investing in apartment buildings to make his money work for him. He started with a single rental property that made good money and, after some advice from a family member, moved into bigger real estate projects. Now, he's all about helping others get into this kind of investment to earn money without having to work all the time. When he's not dealing with investments, Bronson loves to travel, write songs, stay active, and help fight modern slavery through his work with Dressember. He believes in working smarter, not harder, and wants to share how that's possible with everyone.

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